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Below are some examples of my professional and academic work. I've included a diagram illustrating the role of Interaction Design at eBay to give you a sense of the teams I worked in while there.

 

 

 

Who's That iPhone App Who's That?

I designed and contracted a developer to build an iPhone app that helps people remember names. The app is now available for download from the iTunes App Store.

 

 

 

GetJar GetJar

GetJar is the world's largest independent mobile app store, with 15 million active monthly active users and over 50 million app downloads per month.

I worked with the GetJar team to redesign their entire web site experience, which contributed to a 260% increase in app downloads over the last year.

 

 

 

 

 

Dressing Room Screenshot Dressing Room

Won first place (out of 40 participants) in both categories (Judge’s and People’s Choice) for a company-wide competition for our entry entitled “Dressing room."

More details can be discussed in person.

 

 

 

 

 

iPhone Screenshot eBay iPhone Application

I was a member of a cross-functional team at eBay responsible for designing the eBay iPhone application. My primary responsibility was with regards to the search portion of the application, though I was also involved with the initial conceptualization of the overall application.

 

 

   

 

 

SxSW Photo   South by Southwest Interactive 2008 Panel: "A/B Testing: Design Friend or Foe?"

In 2008 I had the pleasure of having my panel topic chosen for that year's South by Southwest Interactive conference:

"A/B Testing' is the practice of directing web traffic to multiple alternative designs to determine which is optimal. This method raises significant questions regarding the role of a designer and the need for a traditional design approach when deciding which design is 'best.' Are we being cut out of the equation?"

 

 

   

 

 

Picture of Lucy from Peanuts   User Experience Design Area Lead for Finding

For years I played an informal role of "UED Area Lead" for Finding at eBay. This included a number of responsibilities, ranging from advising members of the design team, to providing an end-to-end visualization of the holistic finding experience's design roadmap.

 

   

 

 

eBay's Finding Experience Screenshot   Faceted Navigation Course at
CHI 2006
& CHI 2007

I co-taught a course at CHI 2006 and 2007 about faceted search with Marti Hearst (of UC Berkeley) and Preston Smalley (my manager at eBay).

 

   

 

 

eBay's Finding Experience Screenshot   Finding Redesign

After successfully launching eBay Express, I worked with a team to apply the same faceted navigation system to the primary eBay site for the purposes of performing numerous A/B tests to determine the optimal design.

Eventually, variants of this finding design would launch to become the default eBay.com search experience.

 

   

 

 

eBay Express Screenshot   eBay Express

In April of 2006, eBay launched a new web site entitled eBay Express targeting "Convenience-Oriented Buyers." My role on the project was to design the shopping experience.

For more than a year, I had been involved with a research team at eBay charged with creating a new method of classifying and finding of eBay inventory using faceted navigation. While we had performed alpha tests of this experience, eBay Express was the first broad-scale implementation of this system. Elements of this finding experience was later applied to the main eBay.com finding experience.

 

   

 

 

Want It Now Screenshot   Want It Now

Working under limiting time constraints, I worked with a team to designed the interface to “Want It Now,” a specialty site on eBay that allowed buyers to post requests for items, and for sellers to search through and respond to requests.

 

   

 

 

Community Hub Screenshot   Community Hub Redesign

The Community Hub is one of the main areas of the eBay site. As a part of an overarching redesign of all the main pages on the site, I was assigned to apply the new framework to the redesign of the Community Hub.

This project was particularly challenging given the high visibility of the pages being redesigned, and involved extensive stakeholder management.

 

   

 

 

Screenshot of Registration   Registration Redesign

In my beginning years at eBay, I redesigned the registration flow so as to increase the number of users successfully creating accounts on eBay. The project began with a research phase that included metrics analysis and usability testing, and concluded with a redesign redesign launched on all eBay sites worldwide.

 

   

 

 

MicrosoftLogo   Microsoft Internship Projects (2001-2002)

Before working for eBay, I did two internships with Microsoft while I was still in school at UC Berkeley.

The first internship involved Meeting Workspaces: their creation, templates, and themes.

In my second internship, I worked on the Microsoft Picture Library application. My job was to determine how people could put images from that application into other applications like Word or PowerPoint.

 

   

 

 

UC Berkeley   UC Berkeley Work (1999-2002)

While at eBay, I was involved in a number of interface design-related projects.

Firewall was a class project I completed, and it was voted one of the top three projects of the class. It was a digital whiteboard command post for fire fighter incident commanders, theoretically using GPS and building blueprints to allow the incident commander to more effectively monitor and facilitate firefighters at the scene of a fire.

NotePals was a graduate student a dissertation that I assisted with. It was a system that allowed document searching through use of property-based filtering. I helped re-design the web site's interface, performed user tests, and helped implement it by working on the front-end interface using HTML and JavaScript.

My student poster, "Low-fidelity Prototyping for Multimodal Applications" was accepted at CHI 2002. It explores whether the benefits of low-fidelity prototyping be extended to applications that involve multiple input types (such as speech and gesture) and multiple devices (such as laptops and PDAs).