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Below are some
examples of my professional and academic work. I've included a diagram illustrating the role of Interaction
Design at eBay to give you a sense of the teams I worked in while there. |
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Who's That?
I designed and contracted a developer to build an iPhone app that helps people remember names. The app is now available for download from the iTunes App Store. |
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GetJar
GetJar is the world's largest independent mobile app store, with 15 million active monthly active users and over 50 million app downloads per month.
I worked with the GetJar team to redesign their entire web site experience, which contributed to a 260% increase in app downloads over the last year.
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Dressing Room
Won first place (out of 40 participants)
in both categories (Judge’s and People’s
Choice) for a company-wide competition for our
entry entitled “Dressing room."
More details can be discussed
in person.
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eBay iPhone Application
I was a member of a
cross-functional team at eBay responsible for designing
the eBay iPhone application. My primary responsibility
was with regards to the search portion of the application,
though I was also involved with the initial conceptualization
of the overall application.
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South by Southwest Interactive 2008 Panel: "A/B Testing: Design Friend or Foe?"
In 2008 I had the pleasure
of having my panel topic chosen for that year's South
by Southwest Interactive conference:
"A/B Testing' is the practice
of directing web traffic to multiple alternative
designs to determine which is optimal. This method
raises significant questions regarding the role
of a designer and the need for a traditional
design approach when deciding which design is
'best.' Are we being cut out of the equation?" |
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User Experience Design Area Lead for Finding
For
years I played an informal role of "UED Area
Lead" for Finding at eBay. This included a number
of responsibilities, ranging from advising members
of the design team, to providing an end-to-end visualization
of the holistic finding experience's design roadmap. |
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Faceted Navigation Course at
CHI 2006 & CHI 2007 I co-taught a course at CHI 2006 and 2007 about faceted search with Marti Hearst
(of UC Berkeley) and Preston Smalley (my manager at eBay).
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Finding Redesign
After successfully launching eBay Express, I worked with a team to apply the
same faceted navigation system to the
primary eBay site for the purposes of performing numerous A/B tests
to determine
the optimal design.
Eventually, variants of this finding design would launch to become the default
eBay.com search experience. |
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eBay Express
In April of 2006, eBay launched a new web site entitled eBay Express targeting "Convenience-Oriented Buyers." My role on the project was to design the shopping experience.
For more than a year, I had been involved with a research team at eBay charged with creating a new method of classifying and finding of eBay inventory using faceted navigation. While we had performed alpha tests of this experience, eBay Express was the first broad-scale implementation of this system. Elements of this finding experience was later applied to the main eBay.com finding experience. |
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Want It Now
Working under limiting time constraints, I worked with a team to designed the
interface to “Want It Now,” a specialty site on eBay that allowed buyers to post requests for items, and
for sellers to search through and respond to requests.
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Community Hub Redesign
The Community Hub is one of the main areas of the eBay site. As a part of an
overarching redesign of all the main pages on the site, I was assigned
to apply the new framework to the redesign of the Community Hub.
This project was particularly challenging given the high visibility of the pages
being redesigned, and involved extensive stakeholder management. |
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Registration Redesign
In my beginning years at eBay, I redesigned the registration flow so as to increase
the number of users successfully creating accounts on eBay. The project
began with a research phase that included metrics analysis and usability
testing, and concluded with a redesign redesign launched on all
eBay sites worldwide. |
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Microsoft Internship Projects (2001-2002) Before working for eBay, I did two internships with Microsoft while I was still in school at UC Berkeley.
The first internship involved Meeting Workspaces: their creation, templates, and themes.
In my second internship, I worked on the Microsoft Picture Library application. My job was to determine how people could put images from that application into other applications like Word or PowerPoint. |
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UC Berkeley Work (1999-2002)
While at eBay, I was involved in a number of interface design-related projects.
Firewall was a class project I completed, and it was voted one of the top three projects of the class. It was a digital
whiteboard
command post for fire fighter incident commanders, theoretically using GPS and building blueprints to allow the incident
commander to more effectively monitor and facilitate
firefighters at the scene of a fire.
NotePals was a graduate student
a dissertation that I assisted with. It was a system that allowed document searching through use of
property-based filtering. I helped re-design the web site's interface, performed
user tests, and helped implement it by working on the
front-end interface using HTML and JavaScript.
My student poster, "Low-fidelity Prototyping for Multimodal Applications" was accepted at CHI 2002. It explores whether the benefits of low-fidelity prototyping
be extended to applications that involve multiple input
types (such as speech and gesture) and multiple devices
(such as laptops and PDAs).
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